Our chapter with my co-author, Prof. Venkat Ramaswamy, “Brands as co-creational lived experience ecosystems: an integrative theoretical framework of interactional creation” appears in Research Handbook on Brand… Read More »“Brands as co-creational lived experience ecosystems: an integrative theoretical framework of interactional creation”
Our paper with my co-author, Prof. Venkat Ramaswamy, “The “Interacted” actor in platformed networks: theorizing practices of managerial experience value co-creation” has been published in Journal of… Read More »“The ‘Interacted’ actor in platformed networks: theorizing practices of managerial experience value co-creation” published in Journal of Business and Industrial Marketing
Our 2018 Journal of Marketing paper with my co-author Prof. Venkat Ramaswamy, “Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications” was named a… Read More »“Offerings as Digitalized Interactive Platforms” named finalist for Journal of Marketing’s Hunt/Maynard Award
Our paper with my co-author, Prof. Venkat Ramaswamy, “Digitalized Interactive Platforms: Turning Goods and Services into Retail Co-Creation Experiences” has been published in Marketing Intelligence… Read More »“Digitalized Interactive Platforms: Turning Goods and Services into Retail Co-Creation Experiences” published in NIM Marketing Intelligence Review