“The ‘Interacted’ actor in platformed networks: theorizing practices of managerial experience value co-creation” published in Journal of Business and Industrial Marketing
Our paper with my co-author, Prof. Venkat Ramaswamy, “The “Interacted” actor in platformed networks: theorizing practices of managerial experience value co-creation” has been published in Journal of… Read More »“The ‘Interacted’ actor in platformed networks: theorizing practices of managerial experience value co-creation” published in Journal of Business and Industrial Marketing