Dynamic Relationality Theory (DRT) of Creative Transformation in Machinic Life Experience Ecosystems (MLXEs)
As we navigate the digital era’s rapid evolution, particularly accelerated by the COVID-19 pandemic, the integration of Artificial Intelligence (AI) in our lives marks a significant shift in how we perceive and create value. This transformation goes beyond mere digitization; it heralds an era where human-AI copilot systems and the advent of Artificial General Intelligence (AGI) redefine our world interactions. This new phase of research focuses on Dynamic Relationality Theory (DRT) of Creative Transformation in Machinic Life Experience Ecosystems (MLXEs). It encompasses three pivotal works:
- Dynamic Relationality Theory of Creative Transformation (2024, Elsevier): This book sets the theoretical foundation, exploring the interplay between technology and human experiences within machinic ecosystems. It’s tailored for academics and researchers in AI, technology, sociology, and philosophy, offering vital insights into the intricacies of AI-infused life experiences.
- Creative Transformation of Organizational Ecosystems: A Fieldbook of Dynamic Relationality Theory (forthcoming 2025, De Gruyter): Serving as a methodological guide, this handbook provides tools and techniques for implementing DRT. It’s a valuable resource for researchers, academics, consultants, graduate students, corporate leaders, and policymakers in complexity theory, AI, organizational transformation, and societal challenges.
- Machinic Life Experience Ecosystems: Beyond Human-AI Interactions (forthcoming 2026, Springer-Nature): Extending the discourse to the nuanced interplay between humans and AI, this book delves into the transformative potential of these interactions. It caters to a diverse audience, including academics, researchers, practitioners in AI and technology management, and policymakers focused on the ethical and practical implications of human-AI ecosystems.
Together, these works offer a comprehensive understanding of modern ecosystems’ multifaceted nature, providing theoretical, methodological, and practical guidance for a wide range of stakeholders. They address the challenges and opportunities of integrating digital and physical realities, paving the way for innovative solutions in an AI-driven world.
Co-Creation Paradigm
Deeply rooted in the intersection of business, technology, and society, Dr. Ozcan’s early research focuses on how enterprises can innovate in value creation by connecting resources and opportunities. His doctoral research explored consumer-to-consumer interactions within social networks, emphasizing the role of networked individuals as active co-creators in value creation processes. This led to a fruitful collaboration with Dr. Ramaswamy, culminating in their co-authored book, The Co-Creation Paradigm (Stanford University Press), and several influential papers. This work has developed a robust framework for value co-creation, underpinned by the following principles:
- Interactions as the core of value creation, underlining the importance of networked individuals as proactive participants in value co-creation.
- An individual-centric, experience-based approach to joint value creation opportunities, as developed in our paper in Journal of Business Research.
- The design of engagement platforms as a conduit for aligning value creation opportunities with resources, as exemplified in our paper in the Journal of Marketing.
- The entrepreneurial integration of open and social resources, aligning individual skills with enterprise networks across sectors, explored in our research published in the International Journal of Research in Marketing and developed further in a paper in Journal of Business and Industrial Marketing.
- The construction of ecosystems based on community capabilities, aiming to enhance wealth, welfare, and well-being, a theme we addressed in Strategy & Leadership.
Their first book, The Co-Creation Paradigm, synthesizes various theoretical domains, drawing from case studies worldwide. It presents a comprehensive research program, integrating insights from business and economics, strategy, psychology, information systems, and policy studies, establishing a foundational call to action for embracing co-creation in a dynamically interconnected world.