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Our 2018 Journal of Marketing paper with my co-author Prof. Venkat Ramaswamy, “Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications” was named a… Read More »“Offerings as Digitalized Interactive Platforms” named finalist for Journal of Marketing’s Hunt/Maynard Award

Our paper with my co-author, Prof. Venkat Ramaswamy, “Digitalized Interactive Platforms: Turning Goods and Services into Retail Co-Creation Experiences” has been published in Marketing Intelligence… Read More »“Digitalized Interactive Platforms: Turning Goods and Services into Retail Co-Creation Experiences” published in NIM Marketing Intelligence Review